Marketing your property today is very much led by the internet and how your property is viewed online on the main portals. It is about obtaining the largest audience for your property which involves knowledge on how these portals work and how to maximise their utilities and service offerings. This is something which your agent should have talked you through as a part of your marketing strategy.

For example, look at the way potential buyers search and start at looking at price points. Buyers select a price range which Right Move have pre selected. A minor but incredibly effective detail is making sure you are priced to capture buyers in two price categories maximising your exposure. For example, if a property is price at £399,950 you are limited to buyers looking between £350,000 to £400,000. Whereas if you were to price your property at £400,000, you are capturing that first preselected category as well as buyers looking between £400,000 to £450,000. This technique and attention to understanding how property portals work is highly effective and has the potential to double your online audience.

There are various elements on how best to utilise the online portals to maximise your properties exposure online. To find out more, call me on 01932 222120 or email [email protected]

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