How To Achieve MAXIMUM Rent On Your Investment Properties Without Missing Out On Viewings.

 

Marketing your property today is more about online marketing than the traditional print media, Real Estate marketing has adapted to the invaluable utility of the internet. The first technique in achieving a premium price is to use a process which increases the visibility of your property.

It is surprising how many Estate Agents advise clients to market their property at the wrong price point i.e.  £1,195 rather than £1,200. The common ideology is that it makes it look cheaper and will tempt the buyers to make an enquiry.  We don’t think so and think this is bad advice.

In fact, the landlord is missing out on potential viewings. How so?

Marketing your property at £1,200 for example, means your property will be visible in two search ranges; £1,100 to £1,200 AND £1,200 to £1,250, therefore increasing your property’s visibility. The even better news is that your property will be visible to applicants who could pay more, increasing your return.

The good news is that we have tried this and it works!  Here is our latest example of its effects:

The Heart in Walton on Thames was previously marketed by another Estate Agent at £1,050pcm. We marketed at £1,100 and achieved more viewings and now successfully Let agreed.

This example shows the power of correctly selecting your marketing price points.

If you would like further information or a no obligation Lettings valuation, call 01932 22 21 20 or visit our Walton on Thames Property Community Facebook group for more free advice and property news.